Think about the last car commercial you saw on television. Even if you’re completely happy with your current car, you probably couldn’t help but notice how amazing that brand new model looked. How shiny it was. You probably pictured yourself behind the drivers seat, letting the wind blow through your hair on the open road – you couldn’t help it, could you? That is the power of automotive industry video production in a nutshell. Remember that when it comes to things like cars, you’re not just selling a product – you’re selling an experience. You want to always make sure that the model in the video looks its absolute best because people need to be able to project themselves into the commercial in stunning detail. The video needs to be immersive to get people in the right mood to commit to such a significant purchase. To that end, automotive industry video production is less about the product itself and more about the lifestyle you’re trying to create.